The Australian Television Industry Analysis - 2042 Words

From Contents to Devices: The Australian Television Industry Analysis The emergence of the internet and digital globalisation forces the entire media and entertainment industry to digitalize and accelerate its online distribution world widely, the commercial television industry is not an exception. During this transforming period, the continuous rise in popularity of online video-sharing websites like YouTube and the increasing prevalence of mobile video playback devices seem to suggest that commercial television has passed its glory days. However, an outlook of the global media and entertainment industry posted by PwC (2015) pointed out that free-to-air television occupied the largest share of the global advertising market in 2014 with 31%, and will remain 29% in next five years. Therefore, whether the free-to-air television industry is in crisis or still profitable with huge potential is depends on the industry and regulation background in the particular area. This essay will take Australian commercial television industry as an example to analyse its challenges and future development trend. The analysis will focus on the particular situation faced by Australian television industry, especially the free-to-air television, and tread different channels of Australian free-to-air television as a whole. It will firstly introduce the historical development of Australian free-to-air television and draw a brief sketch of how this industry is formed and regulated. Then, this analysisShow MoreRelatedDiscuss The Article ‘Reinforcing The Myth: Constructing1546 Words   |  7 PagesDiscuss the article ‘Reinforcing the myth: Constructing Australian identity in â€Å"reality TV† ’. 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